It's therapeutic: "Blogging has been shown to be an effective decay-preventive mentifrice that can be of significant value when used in a conscientiously applied program of moral hygiene and regular confessional prayer."
Council on Therapeutics, American Mental Association
The original Crest toothpaste ad, as I remember it, stated: "Crest has been shown to be an effective decay-preventive dentifrice that can be of significant value when used in a conscientiously applied program of oral hygiene and regular professional care." --Council on Therapeutics, America Dental Association
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